Facebook Ads Setup Guide

Prerequisites

• An active Facebook account

Setup Guide

Step 1: Create Facebook App

1. Sign in to your Facebook account.
2. Open Meta Business Manager.
3. Go to Business Settings.
4. Create a Facebook App.
5. Under Accounts → Apps, click Add → Create New App.
6. Choose Other as use case and Business as type.
7. Enter details and Create App.

Step 2: Create a System User

1. Go to Users → System Users in Business Settings.
2. Click Add, Give it a name and choose Employee as role (no need for Admin).
3. Click on Add Assets and add the Application you created in step one - Assign full control of the app to the System User.
4. Also assign your System User full control over any Ad Accounts that own any Custom Audiences you'd like to sync data to.
5. Click Save changes.

Step 3: Generate Token

1. Click Generate New Token, enter a descriptive name like Matia-Integration and set token expiration to Never.
2. For Permissions choose ads_management.
3. click Generate Token.
4. Copy the generated API Token - you will need it to configure your connection.

Step 4: Complete Configuration in Matia

1. Enter the Token you just generated from Facebook.
2. Enter your Ad Account ID.
3. Enter an Asset Name.
4. (Optional) Enter a Description.
5. (Optional) Assign Tags.
6. Select an Owner.
7. Verify that your Facebook account is successfully connected by clicking on Test Connection.
8. Click Connect.

Supported Objects

This Reverse ETL connector supports syncing to the following object:

• Custom Audiences